As we’ve established, I’m doing a lot of research and practice in my quest to become a successful Indie Author.
One thing that I did, as soon as I discovered that I needed reviews in order to get anyone to care that I’ve written a novel is type “Indie Author” into Google – it is pretty much our modern God, after all. One of the suggestions that Google search came up with was “Indie Author Success.” Well, as an indie author looking to become successful at being an indie author, I decided that yes, that was the search for me.
What pulled up was a twitter page: twitter.com/IndAuthorSucess, which leads you to the website: http://www.iasfreekindlebooks.com
I was curious, so I clicked the link and checked out the webpage. The main draw is that they compile a selection of free indie books to draw readers in. Let’s face it, people like free stuff! They also provide 4 different promotional services for indie authors whose books aren’t free for a nominal fee:
1. For $20, your book will be on their homepage in their banner carousel for a month with clickable links to your books information and for sale page.
2. For $15, your book will be on the side of their home page and their “All Free” pages for a month with the clickable links to book information and sale page.
3. For $10, your book will be featured on the bottom banner of their home page and their “All Free” pages for a month with clickable links to book information and sale page.
4. For $40, you will purchase their “Social Media Blowout!” For 72 hours, their entire team will promote your book on all of their social media sites, “Including but not limited to Facebook, Twitter, Blogs, and Linkdin”
That last one piqued my curiosity, not so much for the potential advertising I could receive, but for the complete and utter lack of information provided on their site on including how many people were on their team that would be promoting me and what any of the facebook pages, twitter pages, or blogs are called.
I decided to do a Google search trying to get a review on “Indie Author Success” to see if anyone has had any sort of experience they would like to share with the rest of the indie author world. The results were lackluster. Perhaps it was late and I was tired, but I came up empty handed on getting any information about this service.
I’d just got paid and had some spare cash, so I decided to buy one of these services. Go big or go home, right? The most expensive service was only $40 and I was curious, so I decided to sign myself up. Best case scenario, sales flourish! If nothing else, I figured I’d write a blog about it and let other people what to expect! Either way, my curiosity would be sated.
The actual setup is quite easy. There’s a link to paypal on their page next to each of the services you can buy from them. Simply click the link, log into paypal, send your money on and grab your transaction ID. Hop back on over to the Indie Author Success website and fill out the form on the bottom of their page. They want some pretty basic info: your name, name of the book, link to the book (either on Amazon or Smashwords), picture of the author and an author bio (I provided my author page on Amazon), and the paypal transaction ID.
Simple enough.
About 12 hours later, I received an email from Indie Author Success asking for more information such as if the book was available in the UK as well and if I had any specific days I wanted the promotion to run. I provided a link to the Amazon UK page and told them I had no specific dates in mind, just that I wanted to be notified when the promotion was going to happen.
Things were quiet for a couple of days, then I received an email letting me know that I was live on their website (wasn’t even aware I was going to be put onto their author page – bonus!) and that the team was ready to go for the 30th, 31st, and 1st.
I immediately began my monitoring of social media. It was going to be a blowout afterall – I was promised a SOCIAL MEDIA BLOWOUT!
Facebook: not a damn thing got updated on Facebook. I searched my name and I searched my ASIN. Went to their Facbook page and looked around – it left much to be desired. Facebook, the most used social media website today didn’t update in the entire 3 days to mention me or my book at all. A little weird, a little frustrating. If you’re gonna hit up social media, I’d think that Facebook would be involved.
Let’s jump over to Linked In. I personally don’t use Linked In, but I registered and followed up on it searching my name and my ASIN – absolutely nothing. Much like Facebook, you would think that my novel didn’t exist.
Myspace, maybe? Well, searching Myspace gets you my long abandoned profile and blog that I haven’t used since 2009, but no, it doesn’t get you any sort of promotion about me. *Side Note: Please don’t go looking into that – not some of my best work!*
Blogs? Alright, I Googled myself. I admit it. I googled “Danika Dierhart Blog”. No shame if it’s in the name of research (we’ll just ignore the infinite number of times I’ve Googled myself before…) Surely, if I was being blown up in the social media world on blogs, then something would be pulling up after three days, right? No such luck. Sure, some results pull up, but none of them are compelling anyone to buy the book. Mostly just the Amazon pages, the Shelfari pages, Barnes & Noble pages, etc. Nothing new, nothing exciting. No bloggers hyping how awesome my book is.
Is all lost on this Social Media Extravaganza?
Not quite.
Way back in the beginning of this tangent, I mentioned that the first thing that pulls up when you Google “Indie Author Success” is their Twitter page.
So, let’s look at that social media outlet. Sure enough! Twitter blew up. Searching the ASIN for my novel on Twitter resulted in 65 posts directing people to Amazon to purchase my book over 3 days. That’s a little over 21 posts a day – almost one an hour! I’d consider that a blow out on Twitter, definitely.
Pros & Cons with these posts:
Pros – they provided a link to Amazon, they hyped that I’m only asking $0.99 for the book (I’m not greedy), and there were a few different copies of the text that went with it so if people ignored it the first time, they might’ve gotten drawn in on the second go. That’s about it.
Cons – they misspelled “reading” in their post. And reposted it several times. I was promised their ENTIRE TEAM (still no clue who’s on this team) would be on top of promoting me on their twitter accounts, yet the only mention was on the actual Indie Author Success Twitter (yeah, 65 posts in 3 days on 1 account – something tells me they get ignored a lot when you’re posting several times an hour), somehow they got the impression the book was a romance. Unless you consider a child molester a romantic hero, it’s not really a romance and I would NEVER want it billed that way. Total false advertising there. Another con is that they took random fragments of the description and used that to hype the book with a link to Amazon. It often didn’t make sense, and I’m the one who wrote it!
What people really want to know, I’m sure, is was this promotion a success? Did my sales flourish?
No. Not at all. In fact I didn’t make one sale on the kindle version of my book the entire 3 days. I’d be very upset and calling myself a failure as a writer, but I did sell a copy of the paperback version in that time to someone I don’t know, so I consider the weekend a success as an author, just not for the promotion.
Overall, the setup of getting the service was super easy. I love a Paypal link, I love the incredibly easy form to fill out and the easy email answers that get me promotion. I work a full time job in addition to doing this author thing, anything that makes it easier is awesome.
Things that need to be improved would be a little more info on who they are. They have a page saying why you should choose them, but they never say who they are, what their references are, what their credentials are, a link to any of their blogs, or twitter accounts, or facebook pages, or really anything that you can follow up on to see what exactly you’re paying for. Also, if they’re only going to promote you on their twitter page (and not even tag you in the posts) they should probably remove the “SOCIAL MEDIA BLOWOUT” quote, and say “TWITTER BLOWOUT”.
Would I pay for the service again? Probably not. I think the idea behind what they’re trying to do is a good one and I appreciate that there are people that want to help indie authors succeed, but I don’t think that they are prepared at this time to give people what they’re advertising. I was promised Facebook, Twitter, Blogs, and Linked In. I got Twitter and nothing else.
Maybe in a few years they will be more staffed (and will let us know who this staff is) and prepared for a “blowout” that they promise, but at this time, the service is amateurish at best.